docs: finalise Circuit Forge product suite naming + product brief

docs/backlog.md

@@ -71,9 +71,15 @@ Each product ships as a **separate app** sharing the same underlying scaffold (p
 
 - **Harrier** — Insurance navigation. Prior authorization tracking, claim dispute drafting, EOB reconciliation, appeal letters. High willingness-to-pay: a denied $50k claim is worth paying to fight.
 
-- **Merlin** — Rental / housing applications. Monitors listings, auto-applies to matching properties, generates cover letters for competitive rental markets (NYC, SF), tracks responses, flags lease red flags.
+- **Merlin** — Rental / housing applications. Monitors listings, auto-applies to matching properties, generates cover letters for competitive rental markets, tracks responses, flags lease red flags.
 
-- **Hobby** — Healthcare scheduling & coordination. Referral tracking, specialist waitlist monitoring, prescription renewal reminders, medical record request management.
+- **Ibis** — Healthcare coordination. The sacred ibis was the symbol of Thoth, Egyptian god of medicine — the name carries genuine medical heritage. Referral tracking, specialist waitlist monitoring, prescription renewal reminders, medical record request management, prior auth paper trails.
+
+- **Tern** — Travel planning. The Arctic tern makes the longest migration of any animal (44,000 miles/year, pole to pole) — the ultimate traveler. Flight/hotel monitoring, itinerary generation, visa requirement research, travel insurance comparison, rebooking assistance on disruption.
+
+- **Wren** — Contractor engagement. Wrens are legendary nest-builders — meticulous, structural, persistent. Contractor discovery, quote comparison, scope-of-work generation, milestone tracking, dispute documentation, lien waiver management.
+
+- **Martin** — Car / home maintenance. The house martin nests on the exterior of buildings and returns to the same site every year to maintain it — almost too on-the-nose. Service scheduling, maintenance history tracking, recall monitoring, warranty tracking, finding trusted local providers.
 
 ### Shared architecture decisions
 

docs/product-brief.md

@@ -0,0 +1,107 @@
+# Circuit Forge LLC — Product Brief
+
+**Tagline:** AI for the tasks you hate most.
+
+**Company:** Circuit Forge LLC
+**Status:** Proof-of-concept (Peregrine) in active development. All other products deferred until Peregrine proves the model.
+
+---
+
+## The Idea
+
+There is a category of task that is:
+
+- **High-stakes** — getting it wrong has real consequences (denied claim, missed appointment, bad lease)
+- **Opaque** — the rules are unclear, the process is inconsistent, the UI is hostile
+- **Time-consuming** — hours of hold music, form-filling, or inbox-watching
+- **Repeated** — you'll face this again, and so will everyone you know
+
+These tasks are not hard because they require intelligence. They are hard because they are designed — intentionally or by neglect — to exhaust the person trying to complete them. Bureaucratic friction as a feature.
+
+The Circuit Forge model: AI handles the research, drafting, monitoring, and preparation. A human reviews and approves before anything is submitted or committed. For the hardest cases (CAPTCHAs, phone calls, wet signatures), an operator steps in under the Ultra tier.
+
+---
+
+## Architecture
+
+Every Circuit Forge product shares the same underlying scaffold:
+
+```
+Monitor / Discover → AI Assist → Human Approval → Execute → Track
+```
+
+Implemented as:
+- **Pipeline engine** — SQLite staging DB, status machine, background task runner
+- **LLM router** — fallback chain across local (Ollama/vLLM) and cloud (Anthropic/OpenAI-compat) backends
+- **Wizard** — 7-step first-run onboarding, tier-gated features, crash recovery
+- **Integrations** — pluggable connectors (calendar, storage, notifications)
+- **Operator interface** — thin admin UI for Ultra tier human-in-the-loop execution
+
+Products are **separate apps** sharing a private `circuitforge-core` package (extracted when the second product begins). Each ships as a Docker Compose stack.
+
+---
+
+## Product Suite
+
+| Product | Domain | Key pain | Status |
+|---------|--------|----------|--------|
+| **Peregrine** | Job search | Applications, cover letters, interview prep | Active development |
+| **Falcon** | Government forms | Benefits, immigration, permits, FAFSA | Backlog |
+| **Osprey** | Customer service | IVR queues, complaint letters, dispute tracking | Backlog |
+| **Kestrel** | Gov't appointments | DMV, passport, USCIS slot monitoring | Backlog |
+| **Harrier** | Insurance | Prior auth, claim disputes, appeals | Backlog |
+| **Merlin** | Rentals | Listing monitor, applications, lease review | Backlog |
+| **Ibis** | Healthcare | Referrals, waitlists, records, prior auth | Backlog |
+| **Tern** | Travel | Flights, itineraries, visas, disruption | Backlog |
+| **Wren** | Contractors | Quotes, scope of work, milestones, disputes | Backlog |
+| **Martin** | Home / car | Maintenance, scheduling, warranties, recalls | Backlog |
+
+---
+
+## Tiers (across all products)
+
+| Tier | What you get |
+|------|-------------|
+| **Free** | Core pipeline, basic AI assist, local LLM only |
+| **Paid** | Cloud LLM, integrations, email sync, full AI generation suite |
+| **Premium** | Fine-tuned models, multi-user, advanced analytics |
+| **Ultra** | Human-in-the-loop execution — operator handles what AI can't |
+
+---
+
+## Ultra Tier — Human-in-the-Loop
+
+The hardest tasks can't be fully automated: CAPTCHAs, phone calls, wet signatures, in-person appearances. The Ultra tier provides a trained human operator who:
+
+1. Receives a queued task with all AI-generated context (brief, filled form, talking points)
+2. Executes the task (submits the form, makes the call, books the appointment)
+3. Marks it complete with an audit trail
+
+The user must explicitly approve each task before the operator acts. Pricing is per-task or bundled, not flat-rate — complexity varies too much.
+
+**Bootstrap strategy:** Waitlist + small trusted operator team to validate the workflow manually before investing in operator tooling. The browser autofill extension (in development for Peregrine) becomes the operator's primary tool across all products.
+
+---
+
+## Naming
+
+All products are named after birds. The names were chosen for:
+
+- **Peregrine** — the peregrine falcon: fastest animal on earth, precise hunter
+- **Falcon** — strength, directness, cutting through bureaucracy
+- **Osprey** — patient, circles overhead, dives with precision when ready
+- **Kestrel** — hovers perfectly still before striking (waiting for the appointment slot)
+- **Harrier** — low, fast, persistent — the insurance fight you don't give up on
+- **Merlin** — small but fierce; also evokes the wizard (documents, magic)
+- **Ibis** — sacred to Thoth, Egyptian god of medicine and healing
+- **Tern** — Arctic tern: the world's greatest traveler, pole to pole every year
+- **Wren** — legendary nest-builder, meticulous and structural
+- **Martin** — house martin: nests on buildings, returns every year to maintain them
+
+---
+
+## What to build next
+
+1. Prove Peregrine: paying users, validated LTV, operator workflow tested
+2. Extract `circuitforge-core` when starting the second product
+3. Second product TBD based on Peregrine user feedback — likely **Falcon** (government forms) or **Osprey** (customer service) given overlap in skill set and user base