diff --git a/tests/test_preferences_currency.py b/tests/test_preferences_currency.py
new file mode 100644
index 0000000..ddb207f
--- /dev/null
+++ b/tests/test_preferences_currency.py
@@ -0,0 +1,76 @@
+"""Tests for PATCH /api/preferences display.currency validation."""
+from __future__ import annotations
+
+import os
+from pathlib import Path
+from unittest.mock import patch
+
+import pytest
+from fastapi.testclient import TestClient
+
+
+@pytest.fixture
+def client(tmp_path):
+    """TestClient with a patched local DB path.
+
+    api.cloud_session._LOCAL_SNIPE_DB is set at module import time, so we
+    cannot rely on setting SNIPE_DB before import when other tests have already
+    triggered the module load.  Patch the module-level variable directly so
+    the session dependency points at our fresh tmp DB for the duration of this
+    fixture.
+    """
+    db_path = tmp_path / "snipe.db"
+    # Ensure the DB is initialised so the Store can create its tables.
+    import api.cloud_session as _cs
+    from circuitforge_core.db import get_connection, run_migrations
+    conn = get_connection(db_path)
+    run_migrations(conn, Path("app/db/migrations"))
+    conn.close()
+
+    from api.main import app
+    with patch.object(_cs, "_LOCAL_SNIPE_DB", db_path):
+        yield TestClient(app, raise_server_exceptions=False)
+
+
+def test_set_display_currency_valid(client):
+    """Accepted ISO 4217 codes are stored and returned."""
+    for code in ("USD", "GBP", "EUR", "CAD", "AUD", "JPY", "CHF", "MXN", "BRL", "INR"):
+        resp = client.patch("/api/preferences", json={"path": "display.currency", "value": code})
+        assert resp.status_code == 200, f"Expected 200 for {code}, got {resp.status_code}: {resp.text}"
+        data = resp.json()
+        assert data.get("display", {}).get("currency") == code
+
+
+def test_set_display_currency_normalises_lowercase(client):
+    """Lowercase code is accepted and normalised to uppercase."""
+    resp = client.patch("/api/preferences", json={"path": "display.currency", "value": "eur"})
+    assert resp.status_code == 200
+    assert resp.json()["display"]["currency"] == "EUR"
+
+
+def test_set_display_currency_unsupported_returns_400(client):
+    """Unsupported currency code returns 400 with a clear message."""
+    resp = client.patch("/api/preferences", json={"path": "display.currency", "value": "XYZ"})
+    assert resp.status_code == 400
+    detail = resp.json().get("detail", "")
+    assert "XYZ" in detail
+    assert "Supported" in detail or "supported" in detail
+
+
+def test_set_display_currency_empty_string_returns_400(client):
+    """Empty string is not a valid currency code."""
+    resp = client.patch("/api/preferences", json={"path": "display.currency", "value": ""})
+    assert resp.status_code == 400
+
+
+def test_set_display_currency_none_returns_400(client):
+    """None is not a valid currency code."""
+    resp = client.patch("/api/preferences", json={"path": "display.currency", "value": None})
+    assert resp.status_code == 400
+
+
+def test_other_preference_paths_unaffected(client):
+    """Unrelated preference paths still work normally after currency validation added."""
+    resp = client.patch("/api/preferences", json={"path": "affiliate.opt_out", "value": True})
+    assert resp.status_code == 200
+    assert resp.json().get("affiliate", {}).get("opt_out") is True
diff --git a/web/src/__tests__/useCurrency.test.ts b/web/src/__tests__/useCurrency.test.ts
new file mode 100644
index 0000000..e0d08d9
--- /dev/null
+++ b/web/src/__tests__/useCurrency.test.ts
@@ -0,0 +1,140 @@
+import { beforeEach, describe, expect, it, vi } from 'vitest'
+
+// Reset module-level cache and fetch mock between tests
+beforeEach(async () => {
+  vi.restoreAllMocks()
+  // Reset module-level cache so each test starts clean
+  const mod = await import('../composables/useCurrency')
+  mod._resetCacheForTest()
+})
+
+const MOCK_RATES: Record<string, number> = {
+  USD: 1,
+  GBP: 0.79,
+  EUR: 0.92,
+  JPY: 151.5,
+  CAD: 1.36,
+}
+
+function mockFetchSuccess(rates = MOCK_RATES) {
+  vi.stubGlobal('fetch', vi.fn().mockResolvedValue({
+    ok: true,
+    json: async () => ({ rates }),
+  }))
+}
+
+function mockFetchFailure() {
+  vi.stubGlobal('fetch', vi.fn().mockRejectedValue(new Error('Network error')))
+}
+
+describe('convertFromUSD', () => {
+  it('returns the same amount for USD (no conversion)', async () => {
+    mockFetchSuccess()
+    const { convertFromUSD } = await import('../composables/useCurrency')
+    const result = await convertFromUSD(100, 'USD')
+    expect(result).toBe(100)
+    // fetch should not be called for USD passthrough
+    expect(fetch).not.toHaveBeenCalled()
+  })
+
+  it('converts USD to GBP using fetched rates', async () => {
+    mockFetchSuccess()
+    const { convertFromUSD, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await convertFromUSD(100, 'GBP')
+    expect(result).toBeCloseTo(79, 1)
+  })
+
+  it('converts USD to JPY using fetched rates', async () => {
+    mockFetchSuccess()
+    const { convertFromUSD, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await convertFromUSD(10, 'JPY')
+    expect(result).toBeCloseTo(1515, 1)
+  })
+
+  it('returns the original amount when rates are unavailable (network failure)', async () => {
+    mockFetchFailure()
+    const { convertFromUSD, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await convertFromUSD(100, 'EUR')
+    expect(result).toBe(100)
+  })
+
+  it('returns the original amount when the currency code is unknown', async () => {
+    mockFetchSuccess({ USD: 1, EUR: 0.92 }) // no XYZ rate
+    const { convertFromUSD, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await convertFromUSD(50, 'XYZ')
+    expect(result).toBe(50)
+  })
+
+  it('only calls fetch once when called concurrently (deduplication)', async () => {
+    mockFetchSuccess()
+    const { convertFromUSD, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    await Promise.all([
+      convertFromUSD(100, 'GBP'),
+      convertFromUSD(200, 'EUR'),
+      convertFromUSD(50, 'CAD'),
+    ])
+    expect((fetch as ReturnType<typeof vi.fn>).mock.calls.length).toBe(1)
+  })
+})
+
+describe('formatPrice', () => {
+  it('formats USD amount with dollar sign', async () => {
+    mockFetchSuccess()
+    const { formatPrice, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await formatPrice(99.99, 'USD')
+    expect(result).toMatch(/^\$99\.99$|^\$100$/)  // Intl rounding may vary
+    expect(result).toContain('$')
+  })
+
+  it('formats GBP amount with correct symbol', async () => {
+    mockFetchSuccess()
+    const { formatPrice, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await formatPrice(100, 'GBP')
+    // GBP 79 — expect pound sign or "GBP" prefix
+    expect(result).toMatch(/[£]|GBP/)
+  })
+
+  it('formats JPY without decimal places (Intl rounds to zero decimals)', async () => {
+    mockFetchSuccess()
+    const { formatPrice, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    const result = await formatPrice(10, 'JPY')
+    // 10 * 151.5 = 1515 JPY — no decimal places for JPY
+    expect(result).toMatch(/¥1,515|JPY.*1,515|¥1515/)
+  })
+
+  it('falls back gracefully on network failure, showing USD', async () => {
+    mockFetchFailure()
+    const { formatPrice, _resetCacheForTest } = await import('../composables/useCurrency')
+    _resetCacheForTest()
+    // With failed rates, conversion returns original amount and uses Intl with target currency
+    // This may throw if Intl doesn't know EUR — but the function should not throw
+    const result = await formatPrice(50, 'EUR')
+    expect(typeof result).toBe('string')
+    expect(result.length).toBeGreaterThan(0)
+  })
+})
+
+describe('formatPriceUSD', () => {
+  it('formats a USD amount synchronously', async () => {
+    const { formatPriceUSD } = await import('../composables/useCurrency')
+    const result = formatPriceUSD(1234.5)
+    // Intl output varies by runtime locale data; check structure not exact string
+    expect(result).toContain('$')
+    expect(result).toContain('1,234')
+  })
+
+  it('formats zero as a USD string', async () => {
+    const { formatPriceUSD } = await import('../composables/useCurrency')
+    const result = formatPriceUSD(0)
+    expect(result).toContain('$')
+    expect(result).toMatch(/\$0/)
+  })
+})
diff --git a/web/src/components/ListingCard.vue b/web/src/components/ListingCard.vue
index 579e241..5b01348 100644
--- a/web/src/components/ListingCard.vue
+++ b/web/src/components/ListingCard.vue
@@ -189,15 +189,18 @@
 </template>
 
 <script setup lang="ts">
-import { computed, ref } from 'vue'
+import { computed, ref, watch } from 'vue'
 import { RouterLink } from 'vue-router'
 import type { Listing, TrustScore, Seller } from '../stores/search'
 import { useSearchStore } from '../stores/search'
 import { useBlocklistStore } from '../stores/blocklist'
 import TrustFeedbackButtons from './TrustFeedbackButtons.vue'
 import { useTrustSignalPref } from '../composables/useTrustSignalPref'
+import { formatPrice, formatPriceUSD } from '../composables/useCurrency'
+import { usePreferencesStore } from '../stores/preferences'
 
 const { enabled: trustSignalEnabled } = useTrustSignalPref()
+const prefsStore = usePreferencesStore()
 
 const props = defineProps<{
   listing: Listing
@@ -379,15 +382,26 @@ const isSteal = computed(() => {
   return props.listing.price < props.marketPrice * 0.8
 })
 
-const formattedPrice = computed(() => {
-  const sym = props.listing.currency === 'USD' ? '$' : props.listing.currency + ' '
-  return `${sym}${props.listing.price.toLocaleString('en-US', { minimumFractionDigits: 0, maximumFractionDigits: 2 })}`
-})
+// Async price display — show USD synchronously while rates load, then update
+const formattedPrice = ref(formatPriceUSD(props.listing.price))
+const formattedMarket = ref(props.marketPrice ? formatPriceUSD(props.marketPrice) : '')
 
-const formattedMarket = computed(() => {
-  if (!props.marketPrice) return ''
-  return `$${props.marketPrice.toLocaleString('en-US', { maximumFractionDigits: 0 })}`
-})
+async function _updatePrices() {
+  const currency = prefsStore.displayCurrency
+  formattedPrice.value = await formatPrice(props.listing.price, currency)
+  if (props.marketPrice) {
+    formattedMarket.value = await formatPrice(props.marketPrice, currency)
+  } else {
+    formattedMarket.value = ''
+  }
+}
+
+// Update when the listing, marketPrice, or display currency changes
+watch(
+  [() => props.listing.price, () => props.marketPrice, () => prefsStore.displayCurrency],
+  () => { _updatePrices() },
+  { immediate: true },
+)
 </script>
 
 <style scoped>
diff --git a/web/src/composables/useCurrency.ts b/web/src/composables/useCurrency.ts
new file mode 100644
index 0000000..07b69f1
--- /dev/null
+++ b/web/src/composables/useCurrency.ts
@@ -0,0 +1,102 @@
+/**
+ * useCurrency — live exchange rate conversion from USD to a target display currency.
+ *
+ * Rates are fetched lazily on first use from open.er-api.com (free, no key required).
+ * A module-level cache with a 1-hour TTL prevents redundant network calls.
+ * On fetch failure the composable falls back silently to USD display.
+ */
+
+const ER_API_URL = 'https://open.er-api.com/v6/latest/USD'
+const CACHE_TTL_MS = 60 * 60 * 1000 // 1 hour
+
+interface RateCache {
+  rates: Record<string, number>
+  fetchedAt: number
+}
+
+// Module-level cache shared across all composable instances
+let _cache: RateCache | null = null
+let _inflight: Promise<Record<string, number>> | null = null
+
+async function _fetchRates(): Promise<Record<string, number>> {
+  const now = Date.now()
+
+  if (_cache && now - _cache.fetchedAt < CACHE_TTL_MS) {
+    return _cache.rates
+  }
+
+  // Deduplicate concurrent calls — reuse the same in-flight fetch
+  if (_inflight) {
+    return _inflight
+  }
+
+  _inflight = (async () => {
+    try {
+      const res = await fetch(ER_API_URL)
+      if (!res.ok) throw new Error(`ER-API responded ${res.status}`)
+      const data = await res.json()
+      const rates: Record<string, number> = data.rates ?? {}
+      _cache = { rates, fetchedAt: Date.now() }
+      return rates
+    } catch {
+      // Return cached stale data if available, otherwise empty object (USD passthrough)
+      return _cache?.rates ?? {}
+    } finally {
+      _inflight = null
+    }
+  })()
+
+  return _inflight
+}
+
+/**
+ * Convert an amount in USD to the target currency using the latest exchange rates.
+ * Returns the original amount unchanged if rates are unavailable or the currency is USD.
+ */
+export async function convertFromUSD(amountUSD: number, targetCurrency: string): Promise<number> {
+  if (targetCurrency === 'USD') return amountUSD
+  const rates = await _fetchRates()
+  const rate = rates[targetCurrency]
+  if (!rate) return amountUSD
+  return amountUSD * rate
+}
+
+/**
+ * Format a USD amount as a localized string in the target currency.
+ * Fetches exchange rates lazily. Falls back to USD display if rates are unavailable.
+ *
+ * Returns a plain USD string synchronously on first call while rates load;
+ * callers should use a ref that updates once the promise resolves.
+ */
+export async function formatPrice(amountUSD: number, currency: string): Promise<string> {
+  const converted = await convertFromUSD(amountUSD, currency)
+  try {
+    return new Intl.NumberFormat('en-US', {
+      style: 'currency',
+      currency,
+      minimumFractionDigits: 0,
+      maximumFractionDigits: 2,
+    }).format(converted)
+  } catch {
+    // Fallback if Intl doesn't know the currency code
+    return `${currency} ${converted.toLocaleString('en-US', { minimumFractionDigits: 0, maximumFractionDigits: 2 })}`
+  }
+}
+
+/**
+ * Synchronous USD-only formatter for use before rates have loaded.
+ */
+export function formatPriceUSD(amountUSD: number): string {
+  return new Intl.NumberFormat('en-US', {
+    style: 'currency',
+    currency: 'USD',
+    minimumFractionDigits: 0,
+    maximumFractionDigits: 2,
+  }).format(amountUSD)
+}
+
+// Exported for testing — allows resetting module-level cache between test cases
+export function _resetCacheForTest(): void {
+  _cache = null
+  _inflight = null
+}
diff --git a/web/src/stores/preferences.ts b/web/src/stores/preferences.ts
index 817e517..de2b4b4 100644
--- a/web/src/stores/preferences.ts
+++ b/web/src/stores/preferences.ts
@@ -12,8 +12,14 @@ export interface UserPreferences {
   community?: {
     blocklist_share?: boolean
   }
+  display?: {
+    currency?: string
+  }
 }
 
+const CURRENCY_LS_KEY = 'snipe:currency'
+const DEFAULT_CURRENCY = 'USD'
+
 const apiBase = (import.meta.env.VITE_API_BASE as string) ?? ''
 
 export const usePreferencesStore = defineStore('preferences', () => {
@@ -26,14 +32,34 @@ export const usePreferencesStore = defineStore('preferences', () => {
   const affiliateByokId = computed(() => prefs.value.affiliate?.byok_ids?.ebay ?? '')
   const communityBlocklistShare = computed(() => prefs.value.community?.blocklist_share ?? false)
 
+  // displayCurrency: DB preference for logged-in users, localStorage for anon users
+  const displayCurrency = computed((): string => {
+    return prefs.value.display?.currency ?? DEFAULT_CURRENCY
+  })
+
   async function load() {
-    if (!session.isLoggedIn) return
+    if (!session.isLoggedIn) {
+      // Anonymous user: read currency from localStorage
+      const stored = localStorage.getItem(CURRENCY_LS_KEY)
+      if (stored) {
+        prefs.value = { ...prefs.value, display: { ...prefs.value.display, currency: stored } }
+      }
+      return
+    }
     loading.value = true
     error.value = null
     try {
       const res = await fetch(`${apiBase}/api/preferences`)
       if (res.ok) {
-        prefs.value = await res.json()
+        const data: UserPreferences = await res.json()
+        // Migration: if logged in but no DB preference, fall back to localStorage value
+        if (!data.display?.currency) {
+          const lsVal = localStorage.getItem(CURRENCY_LS_KEY)
+          if (lsVal) {
+            data.display = { ...data.display, currency: lsVal }
+          }
+        }
+        prefs.value = data
       }
     } catch {
       // Non-cloud deploy or network error — preferences unavailable
@@ -75,6 +101,18 @@ export const usePreferencesStore = defineStore('preferences', () => {
     await setPref('community.blocklist_share', value)
   }
 
+  async function setDisplayCurrency(code: string) {
+    const upper = code.toUpperCase()
+    // Optimistic local update so the UI reacts immediately
+    prefs.value = { ...prefs.value, display: { ...prefs.value.display, currency: upper } }
+    if (session.isLoggedIn) {
+      await setPref('display.currency', upper)
+    } else {
+      // Anonymous user: persist to localStorage only
+      localStorage.setItem(CURRENCY_LS_KEY, upper)
+    }
+  }
+
   return {
     prefs,
     loading,
@@ -82,9 +120,11 @@ export const usePreferencesStore = defineStore('preferences', () => {
     affiliateOptOut,
     affiliateByokId,
     communityBlocklistShare,
+    displayCurrency,
     load,
     setAffiliateOptOut,
     setAffiliateByokId,
     setCommunityBlocklistShare,
+    setDisplayCurrency,
   }
 })
diff --git a/web/src/views/SettingsView.vue b/web/src/views/SettingsView.vue
index 66e4dff..743d174 100644
--- a/web/src/views/SettingsView.vue
+++ b/web/src/views/SettingsView.vue
@@ -69,6 +69,28 @@
           >{{ opt.label }}</button>
         </div>
       </div>
+
+      <!-- Display currency -->
+      <div class="settings-toggle">
+        <div class="settings-toggle-text">
+          <span class="settings-toggle-label">Display currency</span>
+          <span class="settings-toggle-desc">
+            Listing prices are converted from USD using live exchange rates.
+            Rates update hourly.
+          </span>
+        </div>
+        <select
+          id="display-currency"
+          class="settings-select"
+          :value="prefs.displayCurrency"
+          aria-label="Select display currency"
+          @change="prefs.setDisplayCurrency(($event.target as HTMLSelectElement).value)"
+        >
+          <option v-for="opt in currencyOptions" :key="opt.code" :value="opt.code">
+            {{ opt.code }} — {{ opt.label }}
+          </option>
+        </select>
+      </div>
     </section>
 
     <!-- Affiliate Links — only shown to signed-in cloud users -->
@@ -166,6 +188,18 @@ const themeOptions: { value: 'system' | 'dark' | 'light'; label: string }[] = [
   { value: 'dark',   label: 'Dark' },
   { value: 'light',  label: 'Light' },
 ]
+const currencyOptions: { code: string; label: string }[] = [
+  { code: 'USD', label: 'US Dollar' },
+  { code: 'EUR', label: 'Euro' },
+  { code: 'GBP', label: 'British Pound' },
+  { code: 'CAD', label: 'Canadian Dollar' },
+  { code: 'AUD', label: 'Australian Dollar' },
+  { code: 'JPY', label: 'Japanese Yen' },
+  { code: 'CHF', label: 'Swiss Franc' },
+  { code: 'MXN', label: 'Mexican Peso' },
+  { code: 'BRL', label: 'Brazilian Real' },
+  { code: 'INR', label: 'Indian Rupee' },
+]
 const session = useSessionStore()
 const prefs = usePreferencesStore()
 const { autoRun: llmAutoRun, setAutoRun: setLLMAutoRun } = useLLMQueryBuilder()
@@ -346,6 +380,24 @@ function saveByokId() {
   margin: 0;
 }
 
+.settings-select {
+  padding: var(--space-2) var(--space-3);
+  background: var(--color-surface);
+  border: 1px solid var(--color-border);
+  border-radius: var(--radius-md);
+  color: var(--color-text);
+  font-size: 0.875rem;
+  font-family: inherit;
+  cursor: pointer;
+  outline: none;
+  flex-shrink: 0;
+  transition: border-color 0.15s ease;
+}
+
+.settings-select:focus {
+  border-color: var(--app-primary);
+}
+
 .theme-btn-group {
   display: flex;
   gap: 0;